Gripd

How much should I charge? Free pricing calculator (Naira)

Most small businesses underprice because they forget their own time and their running costs. Put in what one sale really costs you and the profit you want, and see the price you should charge.

Charge

₦12,700

You keep ₦4,450 on each sale: a 35% margin, which is a 53.9% markup on your cost.

Real cost per sale

₦8,250

Profit a month

₦178,000

Break-even

6 sales a month

Your time per sale

₦1,500

Your real cost per sale is ₦8,250: ₦6,000 in materials, ₦1,500 of your time, and ₦750 towards your running costs. Price below that and every sale loses money.

A price is a start. Gripd shows if it's working.

This calculator gives you a price for one job. A free Gripd account helps you check that price holds up in real life.

This free tool

  • A price from your costs and margin
  • Break-even and markup worked out
  • No sign-up

What you miss with just a calculator

  • Save your pricing as templates
  • Turn a price into a quote or invoice
  • See what a job really cost
  • See which hustle actually pays

With a free Gripd account

Everything here, plus
  • Save your pricing as templatesPrice the same kind of job again in seconds.
  • Turn a price into a quote or invoiceSend it to the customer straight from your costing.
  • See what a job really costCompare what you planned to spend with what you actually spent.
  • See which hustle actually paysTrack money in and out, and see your real profit every month.
Create your free accountAll it takes. Free to start, no card needed.

How to use it

  1. 1Add what one unit costs youMaterials, stock, packaging: everything that goes into one sale.
  2. 2Add your timeHow long one takes you, and what an hour of your time is worth.
  3. 3Add your monthly running costsRent, data, transport, tools, spread across how many you sell in a month.
  4. 4Choose your profit marginThe share of the price you keep as profit. 30% to 50% is common for small product businesses.

Margin or markup: what's the difference?

Margin is profit as a share of the price: sell for 10,000 with 4,000 profit and your margin is 40%. Markup is profit as a share of your cost: 4,000 on a 6,000 cost is a 66.7% markup. Same price, two different numbers. Mixing them up is one of the most common reasons small businesses earn less than they think.

Don't forget your own time

If something takes you two hours, those hours have a value even if nobody pays you a wage. Pricing them in is how a hustle turns into a business that pays you properly.

Check your break-even

Your break-even is how many you must sell in a month just to cover your running costs. Below it you're losing money even if each sale feels profitable.

Know your real profit, every month

Gripd tracks every sale and expense across all your hustles and shows which one actually pays. Free to start.

Create your free account

More free tools

Invoice generatorMake a professional invoice in a minute, download it as a PDF.Quote generatorSend a clear price before the job starts.Receipt generatorGive customers a proper receipt in seconds.

Also available for the UK, the US, Canada.

FAQ

Questions people ask

What profit margin should I aim for?

It depends on your trade, but many small product businesses aim for 30% to 50%, and services often more, because your time is the main cost. Below 20% leaves little room for slow months.

How do I price a service?

Use your hours and hourly rate as the main cost, add any materials and a share of your running costs, then add your margin.

Should I round my price?

Usually yes: round up to a tidy number. The calculator can do it for you and shows your real margin after rounding.

How do I know if I'm actually making a profit?

Track every sale and expense. Gripd does it for free and shows your real profit for each hustle every month.